Over the years, I have sent a lot of pitches: to YouTubers asking for them to review a client's product, to potential clients for my services, and to affiliates inviting them to co-host a webinar with a client.

I'm sure you've heard 'the fortune is in the follow-up' and I can put my hand on my heart and say this is 110% true.

There are SO many reasons why someone won't answer your email or DM the first time around:

• they wanted to take some time to consider your pitch before replying and it slipped their mind
• someone else manages their inbox and they haven't forwarded it over yet
• they read it whilst they were out shopping with their kids and immediately forgot about it

But without a follow-up, your pitch can get lost in a sea of messages, to-do's, and requests; never to be responded to.

Whether it's an affiliate, summit, bundle, podcast, or collab invitation, SO many online business owners can be hesitant to send a chaser email because they don't want to 'be annoying' or 'pester' anyone.

But you don't need to be aggressive or annoying when you follow-up. There's are gentle ways to do it and, more often than not, I get thanked for following up!

Here's what works well for me:

• send your initial pitch email
• wait a week and send your first follow-up: 'Just wanted to see if you were interested in the below. Let me know!'
• wait two weeks and send a second follow-up, but make it clear that you won't be following up again: 'Just reaching out one last time...'

I've seen whole groups of people respond to that final follow up with interest when I hadn't heard from them at all before that point.

Remember: if it's not an immediate 'yes', that doesn't mean it's a 'no'.

Send those follow-ups!

Warmly,
Zoe 💛

P.S. It's time to start thinking about pitching potential affiliates for Black Friday.

If you want help planning & prepping your affiliates for your holiday sale this year, take a look at Black Friday Boost. It's only $150 USD right now but I'm raising the price shortly.

​Learn more about Black Friday Boost ➡️​