profile

People-Led Marketing

I help online business owners get more leads, sales, and bookings through the recommendations & referrals. This means affiliate programs, client referral programs, and strategic partnership - but I like to call this People-Led Marketing. 🥰

plants kept dying on me 🌿 (100% off)

Hey Reader, Before I moved to Sweden, I was a Certified Plant Killer. 💀 It wouldn’t matter what plant I had, how careful I was in looking after it, or the season of life I was in, every plant I owned would die on me. “I must just be cursed or something,” I’d say. (I’d be real ‘woe is me’ about these plants. 😅) When I moved, I bought a couple of plants for my new flat—and I called them ‘Leafy Boy’ and ‘Sunny Boy’. 🪴 That was five and half years ago and Sunny Boy is now FOUR separate plants and...

pinpoint EXACTLY what's not working 🔍

Well hello there! 👋🏻 The sun is finally making regular appearances in Sweden, so I've been pretty happy about that lately! I hope it's bright and sunny where you are! 🌞 In my recent emails, I've covered: getting started with an affiliate program how to encourage affiliates to actually promote steps to take when migrating affiliate platforms Today, I'm tackling another common question I get asked: "My affiliate program isn't performing but I'm not sure where it went wrong. How do I know which...

migrating affiliate platforms (without the chaos) 🔄

Hey hey! o/ Over the past couple of weeks, I've been knee-deep in a big project: migrating my own affiliate program from ThriveCart to Rootabl! It's something I've been putting off for ages because, I'll be honest, the thought of re-inviting affiliates into a new program, migrating commissions, and potentially losing tracking on historical links made my brain go fuzzy. 🙈 As I've been working through this process, I realised the experience would make a perfect topic for today's...

get your affiliates to *actually* promote ✨

Hey hey! I've been feeling super inspired after getting back to my email list after a little hiatus. Thank you to everyone who's still here with me—especially if you replied to my last email! 💛 In case you missed it: in my last email, I answered the question: "I don't know where to start - what are the steps to set-up an affiliate program?" But once you've got your program going and onboarded some affiliates, that's when another issue can strike. "I have affiliates who signed up but they're...

affiliate programs are easy breezy 🌴

Hey hey! I'm sorry it's been so long since I last emailed! I've been finding my balance with client work and working on Affiliate Amplify but I'm getting there! To make up for my silence, over my next few emails I'm going to be answering some of the most common questions I get asked: from socials, emails, customers, and Affiliate Amplify members. Do you have a question for me about affiliate or referral programs? Click reply and I might just answer it in the next email! 🥰 Diving right in...
Liz Lemon from 30 Rock says 'What a year, huh?' and Jack replies 'Lemon, it's February.'

"Lemon, it's February."

Oh hey! 👋 Recently, I've been feeling a lot like this 30 Rock meme: It's already been A Year and I have a couple of big updates for you! I've been putting off this email because I wanted to have all-the-things-in-place before announcing anything but it's been a whiiiiile since I emailed you all and those pesky ducks may never get into a row! 🦆🦆🦆 Bye bye, day rates! Thanks to landing a dream role with a dream client, I no longer have capacity to offer day rates or take on any more ongoing...

feeling grateful ✨🥂

Hey hey! I wish I could be sending you an email full of reflections and lessons learned from 2024, but I'm late for getting ready for a Christmas party and this face won't make itself up. 💄 So I mainly just wanted to pop into your inbox to say: THANK YOU for being part of my little corner of the internet! 🥰 I'm feeling very grateful that I'm heading into my ninth (!?!?!) year of running my business, and it's all possible because of the magical people in my world (aka YOU). Okay, my getting...

proud of myself for this one 🥰

The other day I shared an email about my involvement in the Results Advantage Private Podcast Series hosted by my friend Jocelyn Montemarano! (ICYMI, here's the link to for free join in one-click!) I don't do a lot of summits or podcast interviews nowadays because here's what usually happens: Someone invites me to their summit or podcast I get excited and say 'yes!' The date to submit my talk gets closer and closer I start to spiral - my workload is too much, my energy levels are too low,...

more engagement > more affiliates

When it comes to growing an affiliate program, it can be easy to focus on inviting as many affiliates as possible & hoping that more affiliates will naturally lead to more sales. 🤞 Here’s the thing: you probably already have a gold mine of affiliates. ✨ But... are they promoting as much as they could be? If not, the problem isn’t a lack of affiliates - it’s that they aren’t engaged. And you’re not alone with this issue. Upon signing up, one Affiliate Amplify member said: “The hardest part is...

your Black Friday affiliate gameplan ✨

Love it or hate it: we're just over a month away from Black Friday. 😬 That extra injection of cash before the holiday period is sure tempting but last Black Friday felt stressful, overwhelming, busy and, most of all, really frickin' loud. If the internet is already loud, then BFCM is the fireworks of the online world! 🎆 As a solopreneur, the pressure to stand out can be overwhelming. Facebook ads, gift guides, blog posts – the list goes on. Anything and everything to increase the chance of...

I help online business owners get more leads, sales, and bookings through the recommendations & referrals. This means affiliate programs, client referral programs, and strategic partnership - but I like to call this People-Led Marketing. 🥰