Build the backend systems that quietly grow your business
Hey, I'm Zoe (she/they) 👋 I help online business owners create affiliate programs and automated systems that generate steady revenue—so they can focus on building their body of work without distraction.
gentle follow-ups 💛
Over the years, I have sent a lot of pitches: to YouTubers asking for them to review a client's product, to potential clients for my services, and to affiliates inviting them to co-host a webinar with a client. I'm sure you've heard 'the fortune is in the follow-up' and I can put my hand on my heart and say this is 110% true. There are SO many reasons why someone won't answer your email or DM the first time around: they wanted to take some time to consider your pitch before replying and it...
Quick Fetchbase update & FAQs ⏰
Quick announcement: Fetchbase is down to the final 38 lifetime access spots! If you've been thinking about it, make sure you snag your spot. $99 USD for lifetime access to a tool that: lets you export all of your past sent emails gives you the exact stats you need across your email marketing tells you how many new vs. returning buyers came in your last launch shows you just how well your low-ticket funnel is performing PLUS, if you use my affiliate link, you'll get access to my Affiliate...
The Fetchbase hype is real (+ new bonus for you) 🎁
Yesterday, I announced Danbee Shin's new tool for Kit users, Fetchbase, and the response was amazing. 🔥 "I’m so buying this." "oh immediately signed up… no more manually doing spreadsheets? Yes 🙌🏻" "So excited as this can save me some serious time." "Getting it now." ICYMI, Fetchbase helps you get a clear view of: how your emails are performing how your funnels are working together how many new vs. returning customers are buying AND it lets you export multiple emails into a doc (a gamechanger...
My friend just launched this tool & it's SO good 😍
I was recently invited to test out a new tool for my email marketing, created by my lovely friend Danbee Shin, and it was sooo cool that I wanted to share it with you as it launches today! Fetchbase is a simple, intuitive tool that helps you get a clear view of: how your emails are performing how your funnels are working together how many new vs. returning customers are buying AND it lets you export multiple emails into a doc (a gamechanger if you want to archive all your past emails or you...
plants kept dying on me 🌿 (100% off)
Hey Reader, Before I moved to Sweden, I was a Certified Plant Killer. 💀 It wouldn’t matter what plant I had, how careful I was in looking after it, or the season of life I was in, every plant I owned would die on me. “I must just be cursed or something,” I’d say. (I’d be real ‘woe is me’ about these plants. 😅) When I moved, I bought a couple of plants for my new flat—and I called them ‘Leafy Boy’ and ‘Sunny Boy’. 🪴 That was five and half years ago and Sunny Boy is now FOUR separate plants and...
pinpoint EXACTLY what's not working 🔍
Well hello there! 👋🏻 The sun is finally making regular appearances in Sweden, so I've been pretty happy about that lately! I hope it's bright and sunny where you are! 🌞 In my recent emails, I've covered: getting started with an affiliate program how to encourage affiliates to actually promote steps to take when migrating affiliate platforms Today, I'm tackling another common question I get asked: "My affiliate program isn't performing but I'm not sure where it went wrong. How do I know which...
migrating affiliate platforms (without the chaos) 🔄
Hey hey! o/ Over the past couple of weeks, I've been knee-deep in a big project: migrating my own affiliate program from ThriveCart to Rootabl! It's something I've been putting off for ages because, I'll be honest, the thought of re-inviting affiliates into a new program, migrating commissions, and potentially losing tracking on historical links made my brain go fuzzy. 🙈 As I've been working through this process, I realised the experience would make a perfect topic for today's...
get your affiliates to *actually* promote ✨
Hey hey! I've been feeling super inspired after getting back to my email list after a little hiatus. Thank you to everyone who's still here with me—especially if you replied to my last email! 💛 In case you missed it: in my last email, I answered the question: "I don't know where to start - what are the steps to set-up an affiliate program?" But once you've got your program going and onboarded some affiliates, that's when another issue can strike. "I have affiliates who signed up but they're...
affiliate programs are easy breezy 🌴
Hey hey! I'm sorry it's been so long since I last emailed! I've been finding my balance with client work and working on Affiliate Amplify but I'm getting there! To make up for my silence, over my next few emails I'm going to be answering some of the most common questions I get asked: from socials, emails, customers, and Affiliate Amplify members. Do you have a question for me about affiliate or referral programs? Click reply and I might just answer it in the next email! 🥰 Diving right in...
"Lemon, it's February."
Oh hey! 👋 Recently, I've been feeling a lot like this 30 Rock meme: It's already been A Year and I have a couple of big updates for you! I've been putting off this email because I wanted to have all-the-things-in-place before announcing anything but it's been a whiiiiile since I emailed you all and those pesky ducks may never get into a row! 🦆🦆🦆 Bye bye, day rates! Thanks to landing a dream role with a dream client, I no longer have capacity to offer day rates or take on any more ongoing...
Hey, I'm Zoe (she/they) 👋 I help online business owners create affiliate programs and automated systems that generate steady revenue—so they can focus on building their body of work without distraction.