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People-Led Marketing

proud of myself for this one 🥰


The other day I shared an email about my involvement in the Results Advantage Private Podcast Series hosted by my friend Jocelyn Montemarano! (ICYMI, here's the link to for free join in one-click!)

I don't do a lot of summits or podcast interviews nowadays because here's what usually happens:

  • Someone invites me to their summit or podcast
  • I get excited and say 'yes!'
  • The date to submit my talk gets closer and closer
  • I start to spiral - my workload is too much, my energy levels are too low, something personal comes up, or I'm just having some classic imposter syndrome
  • And I eventually have to back out

I'm SURE there are people reading this who are like 'yup, that's Zoe!' 😅

But when Jocelyn Montemarano invited me to an interview in her Results Advantage Private Podcast, it wasn't just easy to say 'yes', it was easy to show up and do it.

I've been following Jocelyn for yeaaars and intently listened on her email list as she's talked about video podcasts and case studies. She knows her shit.

What stood out to me was how Jocelyn made she made a lil socially anxious & AuDHD person like me feel incredibly welcome & confident in her space.

She answered ALL my clarifying questions, accommodated my needs, and reassured me at every turn that I could do this. 💪✨

And we had SO much fun talking about how to leverage your client results to get more referrals because your client results are your biggest advantage! 👏

When you tell your client stories effectively and leverage them across your marketing, they…

  • Build desire for your offer, knowing it’s designed to create the result they want and need
  • Create instant credibility and trust with even the coldest leads, getting them to pay attention to your offer, attend your next launch event, and read your sales sequence to see if its right for them
  • Overcome every “will this work for me if…” objection with evidence so they feel fully confident they can achieve the offer goal, shortening the time it takes for them to sign up

But to do that, it’s not enough to use only testimonials or screenshots or only feature client results on your sales page and in your sales sequences.

You need to be telling your client stories and leveraging them across your marketing (like with your referrals!) so your potential clients can see what your current clients already know: that your offer is the best way for them to achieve the result or transformation they’re after.

This is why I’m so excited to be on Jocelyn's Results Advantage Private Podcast Series!

Click here to register for free with one-click!

I'm speaking with eight other magical people - like Vix Meldrew, Ashely of Do The Damn Thing, and Lattice Hudson - about how to tell case study stories AND leverage those results across your marketing.

You won’t miss out on a right-fit client again because they don’t realize your offer has proven results with clients just like them.

Your results will demand their attention! 💥

The private podcast series drops on Monday!

Register for free with one click!

And I'm super excited for you to hear my interview with Jocelyn! I'm pretty proud of it!! 🥰

Have a magical day!
Zoe 💛

This email contains affiliate links, which means I'll receive a commission for purchases made—at no extra cost to you!

People-Led Marketing

I help online business owners get more leads, sales, and bookings through the recommendations & referrals. This means affiliate programs, client referral programs, and strategic partnership - but I like to call this People-Led Marketing. 🥰

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