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People-Led Marketing

your Black Friday affiliate gameplan ✨


Love it or hate it: we're just over a month away from Black Friday. 😬

That extra injection of cash before the holiday period is sure tempting but last Black Friday felt stressful, overwhelming, busy and, most of all, really frickin' loud.

If the internet is already loud, then BFCM is the fireworks of the online world! πŸŽ†

As a solopreneur, the pressure to stand out can be overwhelming. Facebook ads, gift guides, blog posts – the list goes on. Anything and everything to increase the chance of getting sales over Black Friday.

These tools can work well but, in my opinion, the most powerful marketing tool you can harness is word of mouth!

You don't need to shout the loudest; you just need people in the crowd to point you out to their friends - like a really cool firework. ✨

This is where your affiliate program comes in.

Your affiliates can help you reach new audiences, build trust around your brand, and increase warm leads to your website. They’ll help you make sales you wouldn’t have made otherwise!

Over BFCM weekend, your affiliates are your BFFs.

But I get it – you're not exactly sure how to get them involved in this year's sale, and you're a little doubtful that they will participate at all.

Everyone is super busy over the holidays - your affiliates included.

That's exactly why I've recently updated Black Friday Boost – to make it a no-brainer for your affiliates to promote your digital offerings in your upcoming seasonal sale. 😍

Black Friday Boost will teach you how to:

  • Craft a winning Black Friday strategy that gives you clarity and provides a clear plan of action for your sale
  • Grow your affiliate program in the run-up to Black Friday (in a way that doesn't feel icky)
  • Create an affiliate communication system to keep your people updated on your Black Friday sale
  • Build a promotional packet for your affiliates to use during your Black Friday campaign
  • Implement affiliate engagement strategies to boost participation in your Black Friday promotions
  • Optimize your Black Friday sales page for maximum conversions from referrals
  • Analyze and improve your Black Friday campaign for even better results next year!

Most importantly, you'll go from feeling stressed and doubtful about how to make your sale work with affiliates to feeling confident with a clear, repeatable Black Friday plan! πŸŽ‰

​Learn more about Black Friday Boost >>​

As well as key trainings in Black Friday Boost, you'll get access to resources like:

  • A customisable Black Friday Roadmap that becomes your command centre for your 2024 seasonal sale
  • Ready-to-use email templates to keep your affiliates in the loop on every stage of your Black Friday sale
  • A comprehensive Black Friday Promo Packet (that can be adapted for any sale or launch!)
  • A reusable post-sale nurture sequence to keep your affiliates engaged between promotions

​Learn more about Black Friday Boost >>​

(Psst: it's also only 150 bucks!)

If you have any questions about Black Friday Boost, please click 'reply' and let me know. I'm here to help!

Have a magical day!
Zoe πŸ’›

People-Led Marketing

I help online business owners get more leads, sales, and bookings through the recommendations & referrals. This means affiliate programs, client referral programs, and strategic partnership - but I like to call this People-Led Marketing. πŸ₯°

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