Build the backend systems that quietly grow your business
Hey, I'm Zoe (she/they) 👋 I help online business owners create affiliate programs and automated systems that generate steady revenue—so they can focus on building their body of work without distraction.
aaand we're off 🏃♀️💨
Psst: do you use Kit and have a question about newsletter sponsorships? Feel free to click reply and ask! ICYMI: I've started a personal challenge to build a community for streamers and welcome my first 30 members in 30 days. Here's last week's email. Monday was officially day one! 🎉 It's been little-by-little progress but since then, I've: Signed up to Circle and sorted out a custom domain Set up the MVP community spaces with the help of Circle AI Finalised the community landing page copy...
community building prep 🧱
Hey friend! If you read my email last week, you'll know that I'm working towards building a community on Circle for streamers with the goal to create the community from scratch and get my first 30 members in 30 days. And I'm bringing you along for the ride. 🎢 Preparing for Day 1 I'm currently in prep phase with things like: market research (got a survey going here if you know any streamers who you can pass it along to!) figuring out my messaging (with help from the amazing Megan Elliot who is...
dusting off the lab 🧪🥼🔬
Wow, I'm really pushing the boundaries of your inbox here, and I know what you're thinking... "Two emails in two weeks? Who IS this diva?!" It's me 💁🏻♀️ All jokes aside, I'm really happy to be typing this when: the heat wave has passed (I'm a Winter baby living in Sweden, so I get very grumpy when it's anything over 28 degrees 🙈) I'm listening to Olivia Rodrigo's (quite frankly) masterpiece of a third album for the umpteenth time I have an idea for my business that I'm actually excited about...
I have a virtual graveyard of memberships 💀
Hey hey! I know it's been a while since I landed in your inbox, and I want to ease back in gently rather than pretend I never left. 💛 If you're reading this thinking "wait, who is this?"... hi! 👋 I'm Zoe, affiliate program specialist and systems nerd, writing to you from rural Sweden. I've been helping online business owners build affiliate programs and backend systems that grow their businesses since 2016, and right now I'm working with Kit on their affiliate program and webinars! I'll be...
gentle follow-ups 💛
Over the years, I have sent a lot of pitches: to YouTubers asking for them to review a client's product, to potential clients for my services, and to affiliates inviting them to co-host a webinar with a client. I'm sure you've heard 'the fortune is in the follow-up' and I can put my hand on my heart and say this is 110% true. There are SO many reasons why someone won't answer your email or DM the first time around: they wanted to take some time to consider your pitch before replying and it...
Quick Fetchbase update & FAQs ⏰
Quick announcement: Fetchbase is down to the final 38 lifetime access spots! If you've been thinking about it, make sure you snag your spot. $99 USD for lifetime access to a tool that: lets you export all of your past sent emails gives you the exact stats you need across your email marketing tells you how many new vs. returning buyers came in your last launch shows you just how well your low-ticket funnel is performing PLUS, if you use my affiliate link, you'll get access to my Affiliate...
The Fetchbase hype is real (+ new bonus for you) 🎁
Yesterday, I announced Danbee Shin's new tool for Kit users, Fetchbase, and the response was amazing. 🔥 "I’m so buying this." "oh immediately signed up… no more manually doing spreadsheets? Yes 🙌🏻" "So excited as this can save me some serious time." "Getting it now." ICYMI, Fetchbase helps you get a clear view of: how your emails are performing how your funnels are working together how many new vs. returning customers are buying AND it lets you export multiple emails into a doc (a gamechanger...
My friend just launched this tool & it's SO good 😍
I was recently invited to test out a new tool for my email marketing, created by my lovely friend Danbee Shin, and it was sooo cool that I wanted to share it with you as it launches today! Fetchbase is a simple, intuitive tool that helps you get a clear view of: how your emails are performing how your funnels are working together how many new vs. returning customers are buying AND it lets you export multiple emails into a doc (a gamechanger if you want to archive all your past emails or you...
plants kept dying on me 🌿 (100% off)
Hey Reader, Before I moved to Sweden, I was a Certified Plant Killer. 💀 It wouldn’t matter what plant I had, how careful I was in looking after it, or the season of life I was in, every plant I owned would die on me. “I must just be cursed or something,” I’d say. (I’d be real ‘woe is me’ about these plants. 😅) When I moved, I bought a couple of plants for my new flat—and I called them ‘Leafy Boy’ and ‘Sunny Boy’. 🪴 That was five and half years ago and Sunny Boy is now FOUR separate plants and...
pinpoint EXACTLY what's not working 🔍
Well hello there! 👋🏻 The sun is finally making regular appearances in Sweden, so I've been pretty happy about that lately! I hope it's bright and sunny where you are! 🌞 In my recent emails, I've covered: getting started with an affiliate program how to encourage affiliates to actually promote steps to take when migrating affiliate platforms Today, I'm tackling another common question I get asked: "My affiliate program isn't performing but I'm not sure where it went wrong. How do I know which...
Hey, I'm Zoe (she/they) 👋 I help online business owners create affiliate programs and automated systems that generate steady revenue—so they can focus on building their body of work without distraction.